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Terence Conran s famous restaurant portfolio is to introduce a loyalty card, amid fears that diners may tighten their belts in a recession.
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network.
Boots The Chemist will have ten million Advantage Card holders by Christmas - two million more than originally anticipated.
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
Sainsbury s is about to unveil its first major piece of marketing activity on the internet, with a scheme to build up a database of customers e-mail addresses.
Client: Pizza Hut; Sandra Parkinson, marketing manager - delivery
Tesco attracts 44% of UK households, according to a report by Taylor Nelson Sofres using its Superpanel data. Nearest rival Sainsbury s attracts only 38.4% of the population.
Mondex International has launched a customer loyalty card scheme that could aid it in its efforts to sign up UK retailers for its electronic cash scheme, set for a national launch next year.
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