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Safeway is paving the way for the introduction of interactive television in its stores with the launch of an in-store TV trial.
Sainsbury s kicks off a direct-marketing campaign this week to woo the nation s big spenders back to its stores, in a move which could see more of its advertising budget switched to below-the-line.
Habitat is reviewing its direct marketing at the same time as it chooses a new advertising agency to relaunch the brand.
This week s Campaign Letters page has a plaintive missive from Lionel Knight of Court Burkitt asking if he is the only person being bombarded with free copies of Punch. Or maybe he s complaining, I m not sure which.
Sainsbury s has appointed the UK s largest below-the-line agency, WWAV Rapp Collins, to handle the relationship marketing for its Reward Card.
British Airways Travel Shops has launched an advertising and promotional push through Claydon Heeley International to support the launch of around eight new outlets. The campaign consists of posters, press ads and postcards, which will be door-dropped to 20,000 homes near each new shop, and a direct...
Charities have pioneered many of the relationship marketing techniques now being adopted by leading retail companies. Eddie Gibb reports on how donors are courted and kept involved by the major fundraisers
Matalan, which is one of the UK s largest discount clothes retailers, has appointed the through-the-line agency, Clark and Taylor, to handle its pounds 4 million advertising and integrated communications account as it gears up to expand nationally.
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