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HMV shouldn't be closing down its Twitter feed

01 Feb 2013 | by Gordon MacMillan

Troubled music retailer HMV caused a stir on Twitter yesterday as employees used the brand's official Twitter feed to live-blog mass redundancies taking place at the high street chain. This led to a call to close the brand's Twitter account down which would be a bad mistake.

John Lewis Partnership calls direct review

17 Jan 2013 | by Sara Kimberley

The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and Waitrose brands.

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

Axing a long-running creative strategy is never an easy call for a marketer to make.

John Lewis Partnership creates customer insight director role

26 Nov 2012 | by Matthew Chapman

The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the newly created customer insight director position.

Think BR: When acronyms get in the way of valuable relationships

23 Nov 2012 | by Oliver Spalding

CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.

Sainsbury's 'not afraid' to use data in marketing

22 Nov 2012 | by Matthew Chapman

Sainsbury's marketing director Sarah Warby said the supermarket was not "afraid" to use its data for marketing as it identifies changing shopping habits.

Government 'Midata' plan comes under fire

20 Nov 2012 | by Gemma Charles

The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.

Retailers face probe by OFT into use of online shopping data

16 Nov 2012 | by Matthew Chapman

Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.

Power 100 Next Generation: The full list 1-30

13 Nov 2012 | by Rachel Barnes

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.

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