HMV to roll out reward card
09 Dec 2008 | by Miranda Fitzgerald
LONDON - Home-entertainment retailer HMV hopes to drive customer loyalty with the launch of a purehmv reward card offering consumers 'money-can't-buy' products and experiences.
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Nectar promotes Jan-Pieter Lips to managing director
13 Mar 2009 | by Ed Kemp
LONDON - Customer loyalty brand Nectar has appointed Jan-Pieter Lips as its new managing director.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
John Lewis launches DM campaign for Christmas
05 Dec 2008 | by Joe Thomas
LONDON - John Lewis has launched a direct marketing campaign to promote Christmas shopping.
Boots hires LIDA to £15m CRM account
25 Nov 2008 | by Joe Thomas
LONDON - Boots has hired direct agency LIDA to its £15m Advantage Card account following a pitch.
Freemans shifts focus to online shopping
12 Nov 2008 | by Miranda Fitzgerald
Home-shopping retailer Freemans is rebranding this month, unveiling a new website, logo and photographic approach intended to encourage its customers to shop online.
Tesco trials 'Every Comment Helps' customer feedback scheme
05 Nov 2008 | by Miranda Fitzgerald
LONDON - Tesco is experimenting with a customer feedback scheme, called Every Comment Helps, in 100 of its stores until the end of November.
Digital & Direct brief: John Lewis launches direct campaign
04 Nov 2008
John Lewis is launching a direct campaign with the strapline 'The small pleasures in life. Find them in abundance at John Lewis'. The work, created by Kitcatt Nohr Alexander Shaw, rolls out this month.
Times gives Waitrose shoppers 10,000 copies via Ocado
28 Oct 2008 | by Alison Donnelly
LONDON - The Times is to combat declining circulation by giving away copies to customers of Waitrose delivery service Ocado.
Carbon offsetting loyalty scheme hits out at new rival
27 Oct 2008 | by Joe Thomas
LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.
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