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The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
While modelled data can provide valuable insights, the need for more accurate ways to capture real data is increasing, writes Stuart Colman, MD, AudienceScience.
A tide of data is becoming available from social-media sources, but how can marketers establish what is useful to their brand, and integrate it with information from other sources, asks Melanie May.
Local businesses can no longer afford to ignore social media, but for SMEs, customer service takes precedence over return on investment, writes Duncan Ogle-Skan, director, EMO.
'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'
In about six months, roughly when Britain takes delivery of the Olympic Flame, advertisers and online businesses are expected to be in the home straight of the rather more mundane European import of online privacy regulation.
BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail campaign by rival Virgin Media, because it was not obviously identifiable as marketing communication.
Sainsbury's is rolling out its 'Here's to Extraordinary' brand identity for the London 2012 Paralympic Games.
Manchester City's digital following is gaining on other clubs, while it is getting benefits from sharing data with them, according to Richard Ayers, the football club's head of digital.
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