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Direct brief: Elixir launches privilege scheme

12 Dec 2007

Elixir, a magazine about anti-ageing developments, is launching a privilege scheme with rewards. Elixir Makeover Miles offers two levels of membership, discounts on beauty products and services and points for every £1 consumers spend via the scheme.

Direct choice: HSBC

05 Dec 2007 | by Marc Lawn, Head of marketing services, Britvic

HSBC has tied up with The Times to create a futuristic version of the newspaper to promote the bank's financial planning service.

Direct brief: Racing UK promotion aims to increase subscriptions

05 Dec 2007

Racing UK, the sports channel, is promoting its coverage of the national hunting season in a bid to increase subscriptions. Ads created by 141 Worldwide London will run in the national and racing press, with literature and posters placed at race meetings.

Direct brief: School Food Trust links with newspapers for promotion

05 Dec 2007

The School Food Trust is linking up with the Daily Mirror and the Sunday Mirror to offer children a week's free school dinners. The promotion was developed by Golley Slater Promote.

Financial brands rein in spend over credit fears

04 Dec 2007 | by Bill Britt

LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.

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