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LONDON - Barracuda Group, owners of the Smith & Jones, Varsity and Barracuda pub and bar chains, has appointed Cocktail Marketing to create a customer loyalty scheme across its three largest outlets.
LONDON - Future Publishing's customer magazine division Future Plus has won the brief to create a print title for WorldStores, the online household furnishings and electronics retailer.
Elixir, a magazine about anti-ageing developments, is launching a privilege scheme with rewards. Elixir Makeover Miles offers two levels of membership, discounts on beauty products and services and points for every £1 consumers spend via the scheme.
Thomson Local is on the hunt for an agency to handle the direct marketing account for its Thomson Directories brand.
Time Warner's AOL has called a review of its direct marketing account. The account involves marketing for the portal side of the business, which was separated from the UK and European ISP and broadband business after Time Warner sold it to Carphone Warehouse in October 2006.
LONDON - Arts Council England has launched a free DVD music tuition giveaway to encourage more young people to take up a musical instrument, featuring lessons from Blur, Magic Numbers, Sir Paul McCartney and KT Tunstall.
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