MySpace to roll out targeted ads programme
05 Nov 2007 | by Alex Donohue
LONDON - Social networking website MySpace is to roll out a targeted ad system, allowing brands to place ads that directly appeal to the user's individual interests.
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CMW rolls out anti-domestic violence campaign
06 Nov 2007 | by Alex Donohue
LONDON - Domestic violence charity Refuge is to roll out a Clark McKay & Walpole-devised on- and offline campaign in the run-up to Christmas, encouraging donors to 'raise their hands' in support of abuse victims.
Manchester United to launch interactive gift card
01 Nov 2007 | by Emma Bailey
LONDON - Manchester United will be selling interactive DVD gift cards through Sainsbury's from next Thursday to promote its official membership scheme, One United, in the run-up to Christmas.
AOL to publicise online tracking opt-out for users
01 Nov 2007 | by Staff
NEW YORK - AOL is to run a campaign telling internet users how they can opt out of having their online journeys tracked by its behaviourally targeted advertising software, amid growing privacy issue concerns in the US.
Billington Cartmell develops campaign for Ramsay autobiography
01 Nov 2007 | by Emma Bailey
LONDON - Billington Cartmell has developed a promotional drive for Gordon Ramsay's second autobiographical book, 'Playing with Fire'.
Automotive industry could be forced into CO2 warnings
31 Oct 2007 | by Alex Donohue
LONDON - The European Commission could force the automotive sector to introduce CO2 health warnings on all advertising and marketing communications, which would occupy 20% of the total space in all mailings and literature.
International DRTV gong goes to Dutch children's charity
29 Oct 2007 | by Darren Davidson
LONDON - SOS Children's Villages, the Dutch international children's aid charity, has won the inaugural Gold Star Award for Excellence in Fundraising DRTV, at the International Fundraising Congress in the Netherlands.
Havas posts 7.3% revenue growth for third quarter
29 Oct 2007 | by Alex Donohue
LONDON - Havas' third quarter revenues have climbed 7.3% year on year to €368m (£258m), with its French business rising 13.4% for the same period to €76m, and a strong performance across Europe.
Direct: Science Museum set for Launchpad drive
24 Oct 2007 | by Ed Kemp
The Science Museum has hired Meteorite to handle its UK direct marketing account in a bid to increase footfall during the school holidays.
Direct: Cancer group to target sport fans
24 Oct 2007
Beating Bowel Cancer is to use rugby and football clubs' matchday programmes in a drive to encourage men to visit their GP.
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