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Electronic Arts embarks on hunt for direct agency

13 Dec 2004 | by Staff,

LONDON - Electronic Arts, the computer games software manufacturer, is holding a pitch for a direct marketing agency.

Agencies line up as BSkyB reviews growing business

10 Dec 2004 | by Staff,

LONDON - BSkyB is reviewing its £23m direct marketing account as it tries to meet ambitious new subscriber targets.

Give games to yourselves says PS2 wrapping mailer

09 Dec 2004 | by Daniel Farey-Jones,

LONDON – Sony PlayStation is appealing to gamers with a pre-Christmas mailing suggesting they gift themselves one of five titles from different game genres.

Direct News: Rambling charity in family focus

08 Dec 2004

The Ramblers Association is seeking to broaden its appeal with a membership recruitment drive.

Direct News brief: William Hill targets football fans

08 Dec 2004

William Hill is targeting 40,000 football fans who bet on key games with a direct mail campaign. The mailing, created by Leeds agency Prego, uses the strapline 'You're part of the game with William Hill' and includes a 16-page guide to the rest of the football season.

New consultancy targets arts with loyalty message

07 Dec 2004 | by Staff,

LONDON – Two experts in arts fundraising and relationship marketing have joined forces to form a new consultancy specialising in helping arts organisations in the UK and Europe develop loyalty and steady incomes.

The Work: New Campaigns - UK

03 Dec 2004

PlayStation unveils Killzone with propaganda pack

01 Dec 2004 | by Daniel Farey-Jones,

LONDON – Sony PlayStation is promoting its new PS2 game 'Killzone' with a direct campaign to 140,000 registered gamers created by Claydon Heeley Jones Mason.

Gala appoints Tequila\London to £7m DM account

25 Nov 2004 | by Jennifer Whitehead,

LONDON - Gala Group, the bingo and casino operator, has hired Tequila\London for its £7m below-the-line marketing account after a competitive pitch.