LONDON - Adam Crozier, the former head of the Football Association and former joint chief executive of Saatchi & Saatchi, has been confirmed as the next chief executive of Royal Mail.
17 Dec 2002
| by Jennifer Whitehead,
LONDON - Shazam, the music service that solves those annoying 'what is that song...' questions by mobile phone, is undertaking a promotional Christmas drive in clubs and bars across the UK.
17 Dec 2002
| by Claire Billings,
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.
16 Dec 2002
| by Claire Billings,
LONDON - Tottenham Hotspur and Liverpool are among a number of high-profile football clubs looking to boost their profits by increasing their relationship with their supporters.
10 Dec 2002
| by Claire Billings,
LONDON - Twentieth Century Fox is using the launch of the latest James Bond movie 'Die Another Day' to grow its email database with a viral email campaign.
05 Dec 2002
| by Mark Kleinman,
LONDON - Center Parcs is taking the fight to short-break rivals such as Pontins and Butlins with the appointment of WWAV Rapp Collins North to overhaul its customer marketing activity.
LONDON - Adam Crozier, the ousted head of the Football Association and former joint chief executive of Saatchi & Saatchi, is in the running for the top job at the Royal Mail.
25 Nov 2002
| by Jennifer Whitehead,
LONDON - Royal Mail is following its 'Lord of the Rings: The Two Towers' campaign with email activity to drive traffic to its promotional website, where customers can view a trailer for the film.
22 Nov 2002
| by Claire Billings,
LONDON - The Britannia Music Company has denied that it has decided the fate of its £12m media business, although incumbent Carat has been knocked out of the race.
22 Nov 2002
| by Jennifer Whitehead,
LONDON - People are being told to 'demand a broader view' in a joint advertising campaign by BBC World and the BBC World Service that will run all over the globe.