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Driving people to watch yet another game show can't be easy. Interaction is the key for me - you want to feel involved. That's why the latest mailing from Challenge TV really works. Not only do I get to construct something by making up the cardboard box, but with it sitting next to the...
The Football Association is seeing pitches from several direct marketing agencies. They are competing for a brief to build relationships with football fans ahead of next year's World Cup.
LONDON - Abbott Mead Vickers BBDO and Capita have won the 500m BBC licence-fee marketing and collection business.
LONDON - Worldpop, the interactive youth marketing company and pop website, has been acquired by mobile phone services company iTouch for an undisclosed sum.
NEW YORK - Hughes Electronics is to undertake a marketing campaign to ensure subscriptions to its DirecTV satellite service do not fall off, as it awaits the US government's decision on the proposed takeover by EchoStar.
UCG Cinemas is supporting a new ticket voucher scheme with a DM campaign to marketing and incentive companies. The flip-book mailer, which bears the strapline, 'Have you got vision?' promotes the new voucher range with a 35% discount offer as part of a relaunch of its corporate sales offering....
LONDON - As predicted yesterday, Worldpop, the music and media company, has collapsed and been put into administration unable to pay its debts.
Fireworks were invented in the Far East more than 600 years ago (well before that Guy Fawkes chap) for religious festivals, but they haven't always been popular. In America, after the July 4 celebrations in 1890, The Society for Suppression of Unnecessary Noise formed to try to ban them...
Marketing Drive Worldwide London has created its first agency management board. The new board will have responsibility for the four main account groups, with Liz Farnan running the entertainment group, comprising Disney Consumer Products and Buena Vista Home Entertainment. Matt McMeany will...
BUPA Care Services is launching a series of direct response radio ads through WWAV Rapp Collins North. The three executions, which run on Classic FM for six weeks, promote BUPA's network of 238 residential and nursing homes and are also designed to raise awareness of the issues facing people...
