Millennium offer
19 Mar 1998 | by ANNE-MARIE CRAWFORD
Cable operator Telewest is launching a pounds 4m campaign to push its millennium package offering 14 extra TV channels and free local calls for pounds 12.99.
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REVIEW: Marketing and advertising news in the week’s press ..
27 Mar 1998 | by GORDON MACMILLAN
Anheuser-Busch has taken its media planning and buying in-house in some international markets to form Busch Media Group. Busch already handles its own media in the US, and South America and Eastern Europe will be the next markets to change. The UK is unaffected by the move at present and BMP Optimum...
C&WC delay
19 Mar 1998 | by ANNE-MARIE CRAWFORD
Cable & Wireless Communications has put back its decision on the selection of its below-the-line agency until the end of April because of management restructuring. A media agency is to be appointed at the end of this month.
JWT wins three-way pitch to lift status of British engineering
13 Mar 1998 | by ANNA GRIFFITHS
J. Walter Thompson has landed the multi-million pound challenge of raising the status of engineering in Britain and encouraging more young people to pursue it as a career.
DIRECT MARKETING TOP 80: Telemarketing awards - Champions all/Actively seeking customer complaints led to increased success for Kwik-Fit, finds Ken Gofton. Commitment to the phone won it a top telemarketing award in 1997. This year’s awards promis
12 Mar 1998 | by KEN GOFTON
Kwik-Fit s charismatic chairman Sir Tom Farmer shocked his senior managers when he told them they weren t getting enough complaints. Easy, they joked - we ll just ensure that staff forget to tighten up a few exhausts.
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