Boots card tops ten million mark
19 Dec 1998 | by LISA CAMPBELL
Boots The Chemist will have ten million Advantage Card holders by Christmas - two million more than originally anticipated.
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Conran serves up a customer loyalty scheme
19 Dec 1998 | by DANNY ROGERS
Terence Conran s famous restaurant portfolio is to introduce a loyalty card, amid fears that diners may tighten their belts in a recession.
Prince’s Trust hunts for football sponsors
19 Dec 1998 | by ANNE-MARIE CRAWFORD
The Prince s Trust is seeking sponsors for an initiative within its youth training programme, The Prince s Trust Volunteers (PTV).
Rapier scoops DMA gold award for C&W direct response TV
18 Dec 1998 | by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable & Wireless.
CWC scoops top direct campaign honours for ’98
17 Dec 1998 | by IAN DARBY
Cable DRTV customer acquisition drive has been voted the best direct marketing campaign of the year at the DMA/Royal Mail awards held on Tuesday.
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
Barclaycard to keep BMP after creative rethink
12 Nov 1998 | by LUCY BARRETT
After a full creative review of its pounds 15m business, Barclaycard has reappointed incumbent agency BMP DDB, with a brief to create a more positive image for the credit card that is as memorable as its Rowan Atkinson campaign.
Beneficial takes direct TV route
12 Nov 1998 | by IAN DARBY
Beneficial Bank, the UK s largest provider of affinity credit cards, is launching a four-week direct response TV campaign for its new Donor 2000 Visa card. If the trial is successful Beneficial says it will commit more resources to TV advertising.
REVIEW: Marketing and advertising news in the week’s press
30 Oct 1998 | by JOHN TYLEE
The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL, and Bull Information Systems to collect the television licence fee from next year. Known as Envision, the consortium has been appointed on a seven-year contract which will include a direct marketing and...
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