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Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.
if we get it right, mobile customer relationship marketing offers an open door to the always on consumer, writes Gavin Wheeler, chief executive officer, WDMP.
Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.
Understanding the relevance of data in today's world - where more is created every second of the day - is paramount to building a successful online presence, writes Wolf Allisat, chief revenue officer, TagMan.
CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.
Organisations must build a bond of trust with consumers around the use of their data, writes Louisa Osmond, director, Eulogy!
A move towards objective data-informed marketing will be worth millions, writes Glenn Granger, chief executive officer, marketingQED.
The data might be big but now is the time to experiment with the small stuff, writes Dan Hagen, head of planning, Carat.
We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that's more ... down to earth, shall we say.
Brand marketers' needs are polarising into two specific areas, writes Gavin Wheeler, chief executive officer, WDMP.
