Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging
08 Jun 2011 | by Ryan Newey, Co-founder, Fold7
US cookie brand is trying to teach old dogs new tricks with its unsavoury 'lick race' ad.
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Is quality of direct marketing falling?
01 Nov 2012
What lies behind the recurring criticism of direct work at awards ceremonies, John Tylee asks.
Shift of focus gives Currys spice
08 Sep 2009 | by Staff
After the successful PC World campaign, it was only a matter of time before DSG International - owner of both PC World and Currys - decided to launch a new advertising campaign for Currys.
Close-Up: Live issue - Big Awards 2008: the gold medallists
24 Oct 2008
This week saw the launch of the inaugural Campaign Big Awards. Here, we take a look at the big winners in each category and discover what it was that impressed the judges.
Growing your business with other people's money
05 May 2006 | by by Andy Collins
There is a bewildering choice of funding options available to help marketing businesses grow and business owners earn a return on their equity, writes Andy Collins, senior partner business finance consultancy Results International UK.
Friends Reunited's knowledge will help ITV reinvent itself
09 Jan 2006 | by by Mike Colling
Why should ITV have bought Friends Reunited and does this presage a host of other offline media owners buying online or direct media operations, asks Mike Colling, managing director of direct media buyer Mike Colling & Company.
Has US media eclipsed the UK?
18 Nov 2005
Does the Gunn Report show the UK is no longer cutting-edge, Alasdair Reid asks.
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