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Direct News brief: Salford City Council runs seasonal campaign

Salford City Council is running a seasonal campaign to raise awareness of car crime. A Christmas tree bauble and leaflets are being distributed to shoppers in the city to remind motorists to ensure that Christmas presents left in their car are always out of sight.

Cello acquires Navigator Response in £4.6m deal

LONDON – Cello Group, which recently listed on AIM, has acquired Edinburgh-based DM agency Navigator Responsive Advertising for £4.6m and is to incorporate it into Target Direct Marketing, its Cheltenham-based direct and database consultancy.

Direct News brief: Target Direct creates horse abuse campaign

The International League for the Protection of Horses is targeting 55,000 supporters over Christmas. The campaign, highlighting horse abuse, was created by direct agency Target Direct.

DTI rubbishes reports of pact to privatise Royal Mail

LONDON – The government has denied that there are any plans to partially privatise Royal Mail, in the wake of newspaper reports claiming it had given chairman Allan Leighton a 'private pledge' to do so.

World Vision embarks on DRTV and radio ad drive

LONDON - Third-world charity World Vision is promoting its gift catalogue over the Christmas period through a DRTV advertisement featuring comedian Brian Conley and radio activity on Classic FM.

Ramblers focuses on families in membership drive

LONDON - The Ramblers Association is seeking to broaden its appeal with a membership recruitment drive.

Keevill Barton Kershaw wins government parks brief

LONDON - CABE Space, a government body set up to champion parks and public space, has appointed direct agency Keevill Barton Kershaw to promote the value of these areas to local authorities.

Parks champion job goes to KBK

CABE Space, a government body set up to champion parks and public space, has appointed direct agency Keevill Barton Kershaw to promote the value of these areas to local authorities.

Direct News brief: National Blood Service to run direct marketing drive

The National Blood Service is running a direct marketing drive to encourage people to give blood. The campaign, created by integrated agency Kitcatt Nohr Alexander Shaw, uses the strapline 'Give the gift of life this Christmas'.

Direct News brief: YMCA launches mailing

The YMCA is launching a mailing to encourage supporters to donate £30 to help the homeless at Christmas. The activity was created by charity specialist Domain.

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