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DIRECT BRIEFS: DM campaign informs about epilepsy

The public is being informed about epilepsy with a direct mail campaign sent to 10,000 GP surgeries across the UK next month. The initiative is designed to raise awareness of facts about the condition as well as details of charity Epilepsy Action's services. Created by communications agency Junction,...

Security body appoints Kitcatt for launch

LONDON - The government body being set up to regulate nightclub bouncers, wheel clampers and private detectives has appointed Kitcatt Nohr Alexander Shaw to develop a launch marketing strategy.

Pet owners targeted by Merial email

LONDON - Pet owners will be reminded to vaccinate their dogs and cats via a new email marketing service for Merial, the global animal-health pharmaceutical firm.

CAP warns about prize draw mailers

LONDON - The Committee of Advertising Practice has warned the direct marketing industry about two companies, operating from the same address, using direct mail to mislead recipients into thinking they have won a large cash prize.

Retain postal licence limits says Postcomm

LONDON - Postal regulator Postcomm is to call on the government to retain current limits on postal licences held by Royal Mail and competing companies, as it prepares for new European legislation to come into effect on January 1 2003.

DMS hires MS Society staffer for BHF job

LONDON - Marketing communications agency DMS has hired Maxine Reynolds, formerly direct marketing manager of the Multiple Sclerosis Society, to join its account management team.

Tories sack two marketing agencies to save cash

LONDON – The Conservative Party has had to sack two marketing agencies in what is believed to be an attempt to save cash.

BHF to raise funds with Christmas cards

LONDON - British Heart Foundation, the charity for heart and circulatory diseases, is the latest charity to use direct marketing for its Christmas fundraising activity.

National Trust to use email for raffle task

LONDON - Heritage charity the National Trust is using an email marketing campaign to invite people to take part in its annual fundraising raffle, which is being staged online.

Salvation Army kicks off £12m Christmas appeal

LONDON - The Salvation Army aims to raise more than £12m through a Christmas fundraising campaign, which it claims will be the biggest festive charity appeal ever run in the UK.

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