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Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio.
Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy will no doubt ruffle a few feathers in the world of healthcare PR. DTC is the current buzzword and there has been a dramatic rise sector-wide in disease awareness work in particular.
The Royal British Legion's Poppy Appeal is this year allowing donations to be made online without the need for a credit card transaction. Pledges to the Popp-e appeal will instead be charged to the donor's next phone bill. The Popp-e site can be found at www.poppy.org.uk. The donation system was designed...
The Guide Dogs for the Blind Association (GDBA) is launching its biggest ever direct marketing campaign as part of a long-term drive to bring new donors into its fold.
CAFOD, the Catholic aid agency, has awarded direct communications agency DMS its direct marketing business following a three-way pitch with Target and Blue Frog. The move comes as CAFOD, which raises funds for Third World self-help initiatives, steps up its donor acquisition activity. DMS will develop...
The Direct Marketing Association (DMA) is in talks with government officials over the implications of new environmental guidelines that will require advertisers to pay towards recycling direct mail.
BUPA is launching a through-the-line direct response campaign to support its new BUPA Heartbeat product. The new brand tailors health care to the needs and life-stages of individual customers, and is being promoted through inserts, direct mail and press ads. The work was created by BHWG Proximity, with...
Client: The Environment Agency
Royal Mail is following up its current press campaign with a direct mail push through BHWG Proximity. The marketing strategy demonstrates the benefits of mail for reaching and retaining customers. The campaign will target 15,000 senior brand managers and major advertisers. The press ads were created...
Boots is using its loyalty card database for a direct marketing push to promote its pilot Health & Beauty Experience stores.
