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Government 'Midata' plan comes under fire

The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.

Retailers face probe by OFT into use of online shopping data

Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.

Power 100 Next Generation: The full list 1-30

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US

From shaking hands with Oscar Pistorius this summer, as the London 2012 marketing director, to volunteering for the Obama grass-roots campaign, Greg Nugent writes about his first-hand experiences and lessons learned during the US Presidential election

The Obama vs Romney marketing face-off: brand lessons from the US election

Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.

Obama vs Romney: The email face-off

When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both losers.

OgilvyOne captures £50m Department of Health brief

The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct account after a "winner-takes-all" pitch.

Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.

ICO on brink of issuing six-figure spam text fine

The Information Commissioners Office (ICO) is threatening to impose a total fine of more than £250,000 on two people it believes are responsible for distributing millions of spam texts.

National Trust launches 'period drama' direct campaign

The National Trust is sending out what appears to be a DVD of a period drama in the first direct mail campaign by Lida since winning the account in June.


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