Retailers face probe by OFT into use of online shopping data
16 Nov 2012 | by Matthew Chapman
Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.
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The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.
Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.
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