Tesco to send out February Clubcard statements early
30 Nov 2009 | by Joe Thomas
LONDON - Tesco is making an early delivery of its February 2010 Clubcard statements, worth £67 million, in time for Christmas.
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Grant's whisky appoints digital/CRM projects to Gyro:HSR
01 Dec 2009 | by Joe Thomas
LONDON - Grant's, the William Grant & Sons-owned blended Scotch whisky brand, has appointed Gyro:HSR to handle several digital and CRM projects.
Mars' luxury pet-boarding chain mypetstop appoints Gratterpalm to ad account
26 Nov 2009 | by Staff
LONDON - mypetstop, the Mars-owned network of pet boarding and care centres, has appointed Leeds-based Gratterpalm as its new advertising agency following a four-way pitch.
Do corporate brands have a place in the classroom?
17 Nov 2009 | by Staff
Renault's 'Tales from the Glovebox' schools programme, which launched last week, has highlighted the question of whether it is appropriate to advertise to children in their place of education
Winners of the Marketing Design Awards 2009
10 Nov 2009 | by Richard Abbott
LONDON - A cutting-edge store concept by clothing retailer Timberland has scooped the top prize at the relaunched Marketing Design Awards.
Dairy Crest hires agencies for Frijj
10 Nov 2009 | by Joe Thomas
LONDON - Dairy Crest has appointed Syzygy and Grey London to handle a digital marketing brief for its milkshake brand, Frijj.
Mark Ritson on Branding: Heinz meanz business
03 Nov 2009 | by Mark Ritson
The brand has the perfect strategy for how to prosper in the face of competition from own labels
Nestle reviews its direct marketing arrangements
22 Oct 2009 | by Joe Thomas
LONDON - Nestle is in the process of holding chemistry meetings with a number of agencies with a specific focus on CRM and digital.
Nestlé calls review of UK direct roster
22 Oct 2009 | by Claire Billings
LONDON - Nestlé is reviewing its direct marketing agency arrangements in the UK with a view to building a new roster of agencies to work across all its UK brands.
Inaugural study claims brand owners spend £25.6 billion on BOGOFs and other sales promotions
19 Oct 2009 | by Staff
LONDON - Branded-goods manufacturers spend £25.6 billion annually on sales promotion activity within retailers, according to data released by the Institute of Sales Promotion.
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