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Diageo pushes malt whisky in campaign by EHS Brann

23 Dec 2008 | by Jacquie Bowser

LONDON - Drinks giant Diageo has launched an integrated Christmas campaign encouraging whisky lovers to send e-cards featuring Scottish distillery paintings to their friends.

Innocent outlines 2009 marketing plans

17 Dec 2008 | by Joe Thomas

LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off in the New Year.

Groupe Danone appoints Y&R Brands France as CRM partner

15 Dec 2008 | by Nikki Sandison

LONDON - Groupe Danone, the dairy products and mineral water company, has appointed Young & Rubicam Brands France as its partner in creating customer relationship management programmes, following a lengthy review process.

Twinings mounts direct campaign for holidays

10 Dec 2008 | by Gemma Charles

LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales and increase repeat orders of its hot beverages.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

Twinings launches Christmas direct marketing campaign

08 Dec 2008 | by Hadassah Nymark

LONDON - Twinings today launched a direct marketing campaign in the run-up to the festive season in a bid to increase sales of tea, coffee and hot chocolate.

The World: Chicago - Euro RSCG picks up Kraft salad dressing task

05 Dec 2008

Kraft Foods has handed its interactive, direct and event marketing duties for its line of salad dressings to Euro RSCG.

Rapp scoops direct business for Malibu

04 Dec 2008 | by Matt Williams

LONDON - Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu brand.

TMW produces Sainsbury's DM campaign

02 Dec 2008 | by Matt Williams

Tullo Marshall Warren is encouraging consumers to beat the credit crunch by starting their Christmas food shopping early, in a new DM campaign for Sainsbury's.

Holland & Barrett seeks agency to handle CRM account

27 Nov 2008 | by Matt Williams

LONDON - Holland & Barrett is on the look-out for an agency to handle its customer relationship marketing account as part of plans to launch a new loyalty programme.

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