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LONDON - Diageo is hoping that its Christmas mailing campaign will boost sales of its range of malt whiskies, Johnnie Walker Scotch and Tanqueray gin over the festive season.
Unilever's incumbent agency, Joshua, has declined to pitch for the direct marketing business on the Birds Eye and Walls Carte D'Or brands. Craik Jones Watson Mitchell Voelkel, EHS Brann and Tullo Marshall Warren have been shortlisted.
LONDON - The Pitcher & Piano chain of bars has turned to mobile SMS marketing for the first time, after looking for a more immediate way of bringing in customers.
LONDON - A two-pronged Christmas direct mail campaign for Guinness is encouraging consumers to find the time to enjoy the black stuff over the holidays.
LONDON – LinkDirect has been appointed to handle a door-drop marketing campaign that will test it against other below-the-line media for the launch of Pilgrims Choice Strong Farmhouse Cheddar.
LONDON - Unilever Ice Cream & Frozen Food is reviewing the direct marketing accounts of its Birds Eye and Walls Carte D'Or brands.
Unilever Ice Cream Frozen Food (ICF) is reviewing the direct marketing accounts of its Birds Eye and Walls Carte D'Or brands. The decision comes as ICF considers shifting spend from traditional advertising to customer relationship marketing.
LONDON - Pizza Hut is reviewing its multimillion-pound point-of-sale account to attract more customers to its 400 restaurants and 200 home delivery units.
LONDON - The IDM has teamed up with Guinness and its agency Tullo Marshall Warren for the 2005 National Student Direct Marketing competition.
