SMA Nutrition targets new parents with CRM strategy
16 Dec 2003 | by Claire Billings,
LONDON - SMA Nutrition, the baby milk producer, is to provide help and advice to expectant and new mothers as part of a new CRM programme developed by Haygarth.
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DIRECT CHOICE: Guinness
18 Dec 2003 | by Alan Timothy, Chief executive, Rocket Science
I'm getting thoroughly depressed. I seem to be getting more Christmas cards from businesses than from friends and family. Supermarkets, banks, estate agents - even my local Indian restaurant has sent me one.
Slimfast picks Joshua for frozen food range launch
12 Dec 2003 | by Ben Bold,
LONDON - Slimfast has appointed integrated agency Joshua to handle all below-the-line work for the introduction of a range of frozen meals.
Guinness uses magic mailer for Christmas drive
12 Dec 2003 | by Claire Billings,
LONDON - Diageo-owned stout brand Guinness is using a pre-Christmas mailer, through Tullo Marshall Warren, to ensure Guinness is the centrepiece of the festive celebrations for members of its relationship marketing programme.
Douwe Egberts launches first direct marketing drive
11 Dec 2003 | by Staff,
LONDON - Tea and coffee brand Douwe Egberts is to mark its 250th anniversary with its first direct marketing campaign in the run-up to Christmas.
DIRECT BRIEF: Douwe Egberts launches first door-drop campaign
11 Dec 2003
Douwe Egberts is launching its first door-drop campaign offering consumers a Christmas gift voucher to celebrate its 250th birthday. The door-drop, planned and created by The Leaflet Company, will target 1.5 million consumers aged 35-plus within supermarket catchment areas. It has been designed to resemble...
DIRECT BRIEF: Diageo promotes Guinness
11 Dec 2003
Diageo is promoting its Guinness brand to members of its relationship marketing programme in a Christmas campaign. The aim of the activity, created by direct marketing agency Tullo Marshall Warren, is to build on consumers' affinity with the brand and persuade them to consider Guinness as their beer...
Disaronno Amaretto in pre-Christmas direct mail push
10 Dec 2003 | by Chris Scott,
LONDON - Liqueur brand Disaronno Amaretto is to embark on a direct mail campaign to support its pre-Christmas sales.
Coca-Cola to extend music links with own download site
09 Dec 2003 | by Chris Scott,
LONDON - Coca-Cola is to launch an internet music download service next month in the UK, making it the first consumer brand to launch such a service.
Joshua beats roster shops to land Mars ad business
09 Dec 2003 | by Staff,
LONDON - Masterfoods has appointed the integrated marketing specialist Joshua to its Mars confectionery ad account.
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