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Birds Eye Wall's has called a review of the direct marketing account for its enjoy! frozen ready-meal range less than a year after the brand's 20m launch. Two agencies are pitching for the task. The incumbent, BHWG Proximity, which handled a door-drop and sampling campaign for enjoy! in...
Highland Distillers is launching its Famous Grouse Finishes range with a direct marketing push that will aim to position the brand as the obvious Christmas whisky choice for consumers. The campaign is the first to have been developed by Navigator Responsive Advertising since the Edinburgh-based...
LONDON - Partners Andrews Aldridge scooped the Grand Prix Award for overall best direct marketing campaign 2001 at the DMA Royal Mail Awards last night for its work for Associate Co-op Creameries.
Ernest 2.5 million through Mountainview. The direct marketing review is at an early stage with Ernest & Julio Gallo currently constructing a pitchlist. Ian Belcher, E&J Gallo's marketing controller, was unavailable as Campaign went to press. E&J Gallo wines are the tenth largest...
LONDON - Miller Brewing has hired new communications agency The Shop Europe on an international brief.
LONDON - J Sainsbury has reported a modest 3.4% rise in first-half pre-tax profits, rising to 309m as the UK supermarket group more than doubled its investment in online activity.
LONDON - Television and direct marketing are the most popular and successful ways to target the over-50 "grey" market, according to research from Thomson Intermedia.
Unilever has hired Grey Desire to handle direct marketing and promotional activity to support a relaunch of its Slim-Fast dieting brand. The FMCG giant is keen to change the perception of Slim-Fast from that of a quick-fix solution to a product that emphasises the importance of long-term...
Carling has awarded its 4.5m below-the-line football promotional work to BDLondon following a six-way pitch. The activity will promote Carling's Forever Football programme, which is designed to continue the brand's association with top-flight football despite the end of its title sponsorship...
This promotion for Co-op Milk takes the form of a message in a bottle - the message being a fairly authentic-looking piece of note paper with a hand scrawled message from 'your milkman'. And, rather conveniently, it has a pre-printed order form on the reverse. As an example of lateral thinking,...
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