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Interpublic buys Deutsch

01 Dec 2000 | by Camilla Palmer

The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m.

Grey launches UK customer relationship firm

10 Nov 2000

The Grey Global Group is opening a consultancy in London, Grey Desire, dedicated to customer relationship management.

DIRECT BRIEFS

02 Nov 2000

Brewer Blackler, the marketing communications agency, has recruited five new staff to work on clients including One 2 One and Quaker. Richard Woods joins from Carlson, Pip Bowyer from Interfocus, Jason Wall from The Marketing Store Worldwide, Alex Kendall from NatWest and Hanna Martin from Euro RSCG...

DIRECT BRIEFS

02 Nov 2000

Team LGM, the integrated communications agency, has hired Rod Clausen and Christian Clark, a creative duo from IMP, to head up its creative department. The pair, who have worked for clients including Texaco and Orange, will be charged with strengthening the agency's creative team. Team LGM's clients...

DIRECT: Budweiser and GHI end World Cup relationship

02 Nov 2000 | by MARK KLEINMAN

Budweiser, Anheuser-Busch s flagship premium lager brand, has parted company with below-the-line roster agency Geoff Howe Independent, and is to brief its other agencies on future World Cup and direct marketing activity.

DIRECT NEWS IN BRIEF

26 Oct 2000

Virgin Wines is looking to shift more of its marketing to direct mail and responsive press advertising. The firm is using HPT Brand Response for its below-the-line activity, and is hoping to attract more customers to use its web site to find information and order wine. Virgin Wines is particularly looking...

Safeway to spend more on stores revamp

24 Oct 2000 | by Camilla Palmer

Supermarket chain Safeway is planning to spend more on revamping its stores, introducing new product ranges, restaurants, dry cleaning and photo processing on the back of strong second-quarter like-for-like sales up 5.1%.

DIRECT: Briefs

19 Oct 2000

Oddbins has sent out a mailing to 75,000 customers featuring a selection of Australian wines, following the end of the Sydney Olympic Games. Produced by an in-house team and design agency Butcher and Gundersen, the mailing is headed Gold Medals Galore! . The firm denied it was trying to cash in directly...

Sainsbury’s bolsters Reward Card with mobile phone

18 Oct 2000 | by Camilla Palmer

Sainsbury’s has rolled out a new mobile phone service, which it claims guarantees the lowest price to consumers in a bid to boost its loyalty card scheme.

DIRECT: DESIGN CHOICE/COSTA COFFEE CUP SLEEVES - Nick Platt, Joint creative director, Alphabet Advertising

05 Oct 2000

Any fool can write about the Apple iMac, Audi TT, or some other proven design icon. What interests me more is finding something nice where you least expect to. It s a bit like finding a fiver down the back of the sofa.

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