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Coca-Cola calls pitch for Euro digital CRM

20 Jun 2013 | by Maisie McCabe

Coca-Cola is speaking to a number of direct marketing shops ahead of a review to find an agency to handle a digital CRM brief across Northern Europe.

Danone appoints Hypernaked for CRM activity

16 May 2013 | by Jeremy Lee

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

Twitter to roll out exclusive in-tweet surveys

24 Apr 2013 | by Matthew Chapman

Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).

Coke refreshes Glacéau design after cutting sugar

07 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Coca-Cola has unveiled refreshed packaging for its Glacéau Vitamin Water brand to boost awareness of the drink's new stevia-based sweetener.

How Adrià became the inspiration for creatives

15 Nov 2012

The answer to what an inventive organisation means no longer comes from CTOs. Amelia Torode meets el Bulli's head chef.

Power 100 Next Generation: The full list 1-30

13 Nov 2012 | by Rachel Barnes

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

Price cuts dominate the retail market, but major brand-owners are keen to develop price promotions as a tool to build consumer loyalty and value sales, writes Stuart Derrick.

Anheuser-Busch drops Lance Armstrong sponsorship

17 Oct 2012 | by Ben Bold

AB InBev has terminated its relationship with Lance Armstrong just days after expressing its continuing support for the disgraced cyclist, Marketing can reveal.

Agencies line up for global Lipton digital and direct task

04 Oct 2012 | by Sara Kimberley

Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton hot drink brands.

Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

02 Oct 2012 | by Noelle McElhatton

There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.

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