CREATIVE STRATEGY: John West's campaign charts new waters
27 Oct 2011 | by Simon S Kershaw
A few years ago now, I was having a chat with the then marketing director of luxury car brand Lexus, Matt Button.
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CREATIVE STRATEGY: Hobgoblin's delicious strategy keeps it dark
02 Nov 2011 | by Simon S Kershaw
Imagine if brands could dream. What would put a big smile on their snoozing faces?
Premier Foods shifts focus of 'Great Little Ideas' campaign
25 Oct 2011 | by John Reynolds
Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase support for its eight 'power' brands, ahead of a planned divestment programme.
Starbucks launches pitch for CRM activity
06 Oct 2011 | by Sara Kimberley
Starbucks is looking for an agency to handle its customer relationship marketing account in the UK.
CREATIVE STRATEGY: The Venky's ad? An amateurish punt, Brian
15 Sep 2011 | by Simon S Kershaw
Have you heard, or rather seen, the one about the chicken in the Blackburn Rovers dressing room?
Miller calls pitch for Nastro Azzurro
25 Aug 2011 | by Anne Cassidy
SABMiller has called a pitch for the below-the-line account for Peroni Nastro Azzurro, its Italian beer brand.
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
Kellogg has appointed data specialist Epsilon to build a global consumer website and customer relationship management and analytics platform.
Whitbread reviews CRM across brand portfolio
04 Aug 2011 | by Matt Williams
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build closer relationships with its customers.
The Red Brick Road lands Rémy Martin
28 Jul 2011 | by Campaign staff
Rémy Martin, the cognac brand, has appointed The Red Brick Road to handle its CRM and digital account.
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
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