Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
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Power 100 Next Generation: The full list 1-30
13 Nov 2012 | by Rachel Barnes
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
Marketers need to be a lot bolder if they want to create truly distinctive brands.
Costa Coffee rolls out customer loyalty card
02 Mar 2010 | by Joe Thomas
LONDON - Costa Coffee is launching what it claims is the most comprehensive loyalty scheme in its sector, in an attempt to press home its dominance of the UK market.
Subway appoints McCann Erickson and Momentum to £10m marketing accounts
15 Jun 2009 | by Ed Kemp
LONDON - Subway, the global sandwich franchise chain, has assigned McCann Erickson and Momentum to its £10m advertising and direct accounts.
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