Mywardrobe.com plots digital push
15 Sep 2009 | by Joe Thomas
LONDON - Mywardrobe.com, a luxury fashion online retailer, is bolstering its marketing efforts to drive traffic and customer acquisition.
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BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
John Lewis rolls out direct activity for fashion drive
14 Sep 2009 | by Joe Thomas
LONDON - John Lewis has launched a direct marketing campaign to promote its autumn/winter fashion range, featuring supermodel Jacquetta Wheeler.
Adidas promotes UEFA Champions League association
04 Sep 2009 | by Ed Kemp
LONDON - Adidas has launched an experiential marketing campaign to promote its partnership with the UEFA Champions League.
Shop Direct tasks VCCP with rebranding Littlewoods Direct as Very.co.uk
29 Jun 2009 | by Fiona Ramsay
LONDON - Shop Direct Group has appointed VCCP to work on the advertising for the launch of the rebranded Littlewoods Direct, set to be called Very.
Next to produce in-shop magazine
24 Jun 2009 | by Sarah Johnson
LONDON - Next plans to launch an in-store magazine by the end of the year as it aims to engage more directly with customers.
'Gratuitous' university catalogue photo escapes ban
27 May 2009 | by Hadassah Nymark
LONDON - A promotional image of a partially dressed woman in a catalogue for Jack Wills University Outfitters has escaped a ban by the Advertising Standards Authority.
Elvis picks up Wrangler pan-European integrated account
14 May 2009
LONDON - Wrangler, the California-based jeans manufacturer, has appointed Elvis to its pan-European integrated account.
Marks & Spencer apologises for big-bra surcharge
08 May 2009 | by Amy Golding
LONDON - Marks & Spencer (M&S) has launched an advertising campaign apologising for its decision to charge £2 more for bras sized over a DD cup.
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
LONDON - Today's round-up of the biggest business stories.
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