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Timberland hires Liquid for birthday DM

23 Jan 2003 | by Mark Kleinman,

LONDON - Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.

DIRECT CHOICE: Nike

09 Jan 2003 | by ADRIAN THOMAS, Director, Dynamo

My criterion for a successful direct mailing is whether or not the outside evokes enough interest for it to avoid the recycling bin. Too many fail that test.

Lands' End calls pitch after PR and ad chief appointed

07 Jan 2003 | by Jennifer Whitehead,

LONDON - Lands' End, the catalogue retailer, is holding a pitch for its UK consumer PR account after naming Rob Galkoff as its new public relations and advertising director.

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