Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
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The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
Controlling communications used to mean controlling the agenda until digital changed all that and super-connected citizens are dictating things
You don't need megabucks to succeed, you just have to be clear about what you want people to do and make sure the conditions are right
Remind yourself of your brand fundamentals before getting swept along by the social media tide
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can be maintained
Marketers need to be a lot bolder if they want to create truly distinctive brands.
Over the coming days you can expect to see some changes on Brand Republic, with improvements to the design, usability and functionality of the site.
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