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Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

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