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Power 100 Next Generation: The full list 1-30

13 Nov 2012 | by Rachel Barnes

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

CREATIVE STRATEGY: Direct mail roars back to life for Porsche

17 Aug 2012 | by Simon S Kershaw

Is direct mail dead? Well, rumours of its demise are somewhat exaggerated in my world.

Field Marketing: Innovation ensures success

27 Jun 2012 | by Suzy Bashford

Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Citroen pushes DS5 model with interactive mailer

12 Mar 2012 | by Ed Owen

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.

Aston Martin secures first brand tie-up with Hackett

21 Feb 2012 | by Matthew Chapman

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global campaign, in the first such initiative by the automotive marque.

Unilever personal care brands sponsor British Lotus F1 Team

06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.

Chrysler re-launches with £10m Super Bowl campaign

03 Feb 2012 | by Alex Brownsell

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

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