BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
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Honda launches online customer panel through HS&P
04 Dec 2009 | by Jacquie Bowser
LONDON - Relationship marketing agency HS&P has launched an online CRM and research tool for Honda that gives the manufacturer instant feedback on key issues that are important to its customers.
Peugeot's multi-tasking game gathers phone numbers
06 Nov 2009 | by Jennifer Whitehead
LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as part of a push to launch the Peugeot 3008 Crossover.
Renault 'driving test' by Publicis Dialog
30 Oct 2009
Publicis Dialog has created a Renault DM pack targeting UK driving instructors to promote the new Clio Dynamique model.
Peugeot '3008 Prospect DM' by CMW
23 Oct 2009
CMW has produced a direct mail pack in the style of toy car packaging to promote the new Peugeot 3008 Crossover and drive home the message that it is 'one car you can't fit in a box'.
Mini kicks off hunt for online CRM agency
17 Sep 2009 | by Claire Billings
LONDON - Mini, the BMW-owned car brand, is looking for an agency to handle its online loyalty and customer relationship marketing activity.
And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012, Morrisons
11 Sep 2009 | by Noel Bussey
London- Today's round-up of the biggest business stories
Rolls-Royce launches Ghost with global marketing drive
08 Sep 2009 | by Ed Kemp
LONDON - Rolls-Royce is backing the launch of the new Rolls-Royce Ghost with a global marketing campaign created by Partners Andrews Aldridge.
Toyota supports range with direct mail campaign
21 Aug 2009 | by Joe Thomas
LONDON - Toyota is launching a campaign to promote its range of eight Toyota Optimal Drive models and encourage new car buyers to choose a Toyota.
Lexus promotes free upgrades with digital and DM campaign
12 Aug 2009 | by Jacquie Bowser
LONDON - Car manufacturer Lexus is launching a direct and digital marketing campaign to promote its IS SE-I model and two new upgrade offers.
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