Total relaunches loyalty programme
04 Mar 2011 | by Ed Owen
French petrol giant Total has relaunched its loyalty programme in response to rising oil prices, giving instant rewards to customers who spend £30 or more.
Search results
- Articles
- Jobs
Search filters:
By Channel
-
Direct Marketing
By Industry Sector
-
Autos
Click 
to remove filters
Add Search Filters:
By Publication
- brandrepublic.com (145)
- Campaign (21)
- campaignlive.co.uk (34)
- Campaign Work (3)
- Marketing (61)
- marketingmagazine.co.uk (35)
- mediaweek.co.uk (1)
By News Type
- Features (9)
- League Tables (6)
- News (258)
- Opinion (9)
- Promotional Feature (15)
- More...
- Works Article (3)
- Less...
By Discipline
- CRM/Customer Insight (41)
- Database Marketing (60)
- Legal (1)
- Lists/Data (21)
- Print/Mail/Fulfilment (38)
- More...
Volkswagen readies email 'driving' campaign
07 Mar 2011 | by Ed Owen
Volkswagen is launching an email campaign later this week to promote its range of cars, using typography that encourages the viewer to scroll and steer the message across the screen.
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
RAC launches Christmas breakdown gift cards
13 Dec 2010 | by Alex Brownsell
Breakdown cover provider RAC has launched what it claims to be the UK's first "breakdown gift card", targeting consumers in the build-up to Christmas.
We Buy Any Car to hire first agency
02 Dec 2010 | by Sara Kimberley
Fans of the annoyingly catchy We Buy Any Car TV ads could soon be in for a few surprises, following the car-valuation company's decision to appoint an advertising agency.
Harry Potter helps BMW make 'cinema advertising history'
25 Nov 2010 | by Katherine Levy
BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.
Infiniti launches pan-European drive for new model
26 Oct 2010 | by Sara Kimberley
Infiniti, the premium performance car brand, is launching a pan-European campaign to promote its new model Infiniti M.
CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy
06 Oct 2010 | by Simon S Kershaw
When you've worked in most kinds of agencies - advertising, design, digital, direct marketing, sales promotion - what do you learn about the various disciplines?
Agencies line up for Maserati CRM business
02 Sep 2010 | by Sara Kimberley
Maserati is looking for an agency to handle its customer relationship marketing account.
VW creates augmented reality Golf Match
27 Aug 2010 | by Sarah Shearman
Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match model, to new car buyers and Golf prospects.
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
