Field Marketing: Innovation ensures success
27 Jun 2012 | by Suzy Bashford
Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.
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Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.
Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global campaign, in the first such initiative by the automotive marque.
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Japanese car company Nissan has promoted its UK managing director Paul Willcox to its top European marketing role.
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.