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Power 100 Next Generation: The full list 1-30

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Field Marketing: Innovation ensures success

Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Aston Martin secures first brand tie-up with Hackett

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global campaign, in the first such initiative by the automotive marque.

Unilever personal care brands sponsor British Lotus F1 Team

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.

Chrysler re-launches with £10m Super Bowl campaign

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Nissan promotes Paul Willcox to top European marketing role

Japanese car company Nissan has promoted its UK managing director Paul Willcox to its top European marketing role.

Power 100: 100 to 50

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.

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