Daisy & Tom appoints Zendor to provide fulfilment
19 Nov 2004 | by Staff,
LONDON – Daisy & Tom, the children's department store, has appointed Manchester-based Zendor to implement a call centre and warehouse system for its home shopping business.
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Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
Nectar dismisses stories predicting uncertain future
25 Oct 2004 | by Daniel Farey-Jones,
LONDON - The owner and manager of the Nectar loyalty programme, Loyalty Management UK, has attacked a report that claimed Nectar partners, particularly Sainsbury's, were having doubts about their future participation in the programme.
Amex launches magazine so exclusive it has no title
15 Sep 2004 | by Jennifer Whitehead,
LONDON - American Express is launching a customer magazine so exclusive that it will not even have a name, to be sent to holders of the invitation-only Centurion card.
Text messages push Diesel movie to male film fans
27 Aug 2004 | by Jennifer Whitehead,
LONDON - New Vin Diesel film 'The Chronicles of Riddick', which launches in the UK on Friday, will be promoted by an integrated campaign including 100,000 mobile text messages featuring images of the film.
Panasonic looks to IPT Direct to drive database
17 Aug 2004 | by Staff,
LONDON - Panasonic, the electronics manufacturer, is upgrading its prospect marketing database using Interactive Prospect Targeting's list rental arm IPT Direct.
ELC and Daisy & Tom hire Proximity for strategy task
02 Jul 2004 | by Jules Grant,
LONDON - Chelsea Stores-owned chains, The Early Learning Centre and Daisy & Tom, have appointed Proximity London to help develop their marketing strategy.
The White Company hires Entire as first DM agency
20 May 2004 | by Joe Lepper
LONDON - Mail order firm The White Company has hired Entire as its first retained creative and strategic direct marketing agency.
Red Letter Days appoints Joshua to integrated brief
14 May 2004 | by Jules Grant,
LONDON - Red Letter Days has appointed Joshua to handle its integrated communications account following a three-way pitch.
Nikon creates first consumer marketing database
05 Apr 2004 | by Staff,
LONDON - Nikon UK, the camera company, is ramping up its CRM by building its first customer marketing database.
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