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LONDON – Logitech is launching a digital pen, the io Pen, which stores up to 40 pages of personal information, with a field marketing activity at PC World outlets.
LONDON - Computer games company Eidos has hired Billington Cartmell to develop an integrated pan-European marketing campaign to support the launch of the new 2003/2004 season edition of its football management game 'Championship Manager'.
LONDON - John Lewis Direct has unveiled a series of catalogues at the centre of a direct marketing campaign in the run-up to Christmas.
LONDON - Golfers are encouraged to throw away their old golf clubs in a £3m integrated campaign from Claydon Heeley Jones Mason for a new club from Callaway Golf.
