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From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.

Editor's comment: Bold brands set creativity free

16 Jun 2010 | by Gareth Jones

Marketers need to be a lot bolder if they want to create truly distinctive brands.

Do corporate brands have a place in the classroom?

17 Nov 2009 | by Staff

Renault's 'Tales from the Glovebox' schools programme, which launched last week, has highlighted the question of whether it is appropriate to advertise to children in their place of education

Mark Ritson on Branding: Freshly squeezed

14 Apr 2009

Design gurus may have all the answers, but as Tropicana proves, you have to ask the right question.

Opinion: When did you last ask your customers 'why?'

24 Oct 2008 | by Chris Hancock

Most children reach the stage, not long after they've first mastered the basics of speech, when every conversation is peppered with the question "why?".

Opinion: Privacy - self regulation or imposed legislation?

23 Oct 2008 | by Nick Fuller

Techniques such as behavioural targeting (BT) represent a logical extension of permission marketing principles that are most usually applied to media such as email and telemarketing.

Opinion: Levy this - tackling unwanted mail

22 Aug 2008 | by Iain Lovatt

In April this year, I decided to throw down the gauntlet and suggested the industry adopt a 1p levy on every piece of mail sent out. The reason for this was simple; the perception of the direct marketing industry is rapidly deteriorating with the UK consumer believing direct mail makes a significant...

Opinion: More than a one-night stand

21 Aug 2008 | by Louise Isaacs

A lasting relationship is more valuable than a one-night stand when it comes to retailers seeing out the downturn, argues Louise Isaacs, head of the loyalty practice at HS&P

Opinion: Direct mail the missing link to driving online traffic

21 Aug 2008 | by Ben Allan

With little realisation about the ability of offline media to drive traffic onto a website, online is being invested in carelessly, creating a false economy within marketing spend, writes Ben Allan, MD of Tilt.

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