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Moyse agency Kinetic PR set to specialise in DTC

10 Nov 2000 | by JENNIFER WHITEHEAD

Karen Moyse, former deputy chief executive of Hill and Knowlton, and managing director of its pharmaceutical practice, has started her own consultancy, Kinetic Public Relations.

EDITORIAL: Time for consumer relations review

10 Nov 2000

Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy will no doubt ruffle a few feathers in the world of healthcare PR. DTC is the current buzzword and there has been a dramatic rise sector-wide in disease awareness work in particular.

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