Hiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.
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Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
Barclays retains Communisis for marketing and print services
11 Nov 2010 | by Daniel Farey-Jones
Barclays has renewed its relationship with Communisis for marketing services, print and print management after a competitive pitch.
CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
21 Oct 2010 | by Simon Kershaw
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw.
British Gas signs deal with Nectar
29 Sep 2010 | by John Reynolds
British Gas has signed a commercial deal with loyalty programme Nectar, which will potentially benefit the utility company's customers with money-off offers at Sainsbury's and Homebase.
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
Churchill hands direct marketing job to CHI
23 Sep 2010 | by Matt Williams
Churchill, the insurance brand owned by the RBS Group, has appointed CHI & Partners to handle its direct marketing.
John Lewis drops Greenbee brand and focuses on insurance
17 Sep 2010 | by Daniel Farey-Jones
John Lewis is dropping the Greenbee direct sales brand it created four years ago and is renaming the business John Lewis Insurance after paring back its offering.
Barclays awards direct brief to EHS 4D
16 Sep 2010 | by Sara Kimberley
Barclays has hired EHS 4D to handle its consumer-facing direct marketing business.
CREATIVE STRATEGY: It's not big and it's not clever, Halifax
02 Sep 2010 | by Simon Kershaw
Like any bunch of craftsmen pretending to be an "industry", advertising people have their peculiar jargon and coded language.
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