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LONDON - Sir Keith Mills, the tycoon behind Nectar loyalty cards, has launched a campaign against Coutts, the private banking arm of the Royal Bank of Scotland, after it allegedly advised him to remain invested in savings bonds issued by AIG.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
LONDON - Nigel Grimes, the RBS Insurance customer insight director, has left the company without a job to go to.
NEW-BUSINESS RANKINGS: 5 DECEMBER 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds...
LONDON - The Royal Bank of Scotland is significantly increasing its investment in its customer magazine Sense in an attempt to reach out to both NatWest and RBS customers seeking financial assistance and tips on money management.
NEW-BUSINESS RANKINGS: 28 NOVEMBER 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds...
LONDON - Target Marketing Communications, the Cheltenham-based integrated agency, has picked up the account for Julian Hodge Bank.
LONDON - Telephone and internet banking brand First Direct is launching an online social network to help generate a sense of community among its customers.
LONDON - Budget airline Ryanair is rolling out a new branded prepaid card, entitling users up to four free flights with the carrier. It is claimed that this is the largest multi-brand prepaid programme ever launched in the UK.
Geronimo has won the £4 million ING Direct direct marketing account following a pitch against Archibald Ingall Stretton, Clark McKay & Walpole and the incumbent, Targetbase.
