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LONDON - Direct marketing students are being invited to take part in a competition to devise a campaign for the Young Persons Railcard.
LONDON – Alliance & Leicester Commercial Bank has developed a campaign with direct marketing agency TDA to support its sponsorship of Liverpool European Capital of Culture 2008.
LONDON - Eurostar has hired Occam to build and manage its customer database ahead of a direct marketing push to coincide with changes to the service in 2007.
LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create and implement a business-to-business direct marketing campaign at the end of January.
LONDON - The Home Office is to step up its fight against identity theft with a mail drop warning consumers about the fraud.
LONDON – Tullo Marshall Warren has appointed Martin Wingfield from Carlson Marketing as a senior account director on its Lloyds TSB account.
LONDON - Morgan Stanley is preparing to move its £20m direct marketing account out of Tequila\London, having only appointed the agency in February this year.
Morgan Stanley is preparing to move its £20 million direct marketing account out of Tequila\London, having only appointed the agency in February this year.
Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds m) (pounds m) CREATIVE AGENCIES 1 1...
LONDON – Consulting firm Deloitte has appointed a team of WPP Group agencies, including Sharpen Troughton Owens Response and JWT, to work across its marketing account from branding to PR, advertising and direct marketing.
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