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Churchill prepares to introduce customer magazine

25 Aug 2004 | by Ben Bold,

LONDON - Churchilll is launching its first customer magazine to bolster retention rates and cross-selling opportunities.

Egg seeks DM agency as it boosts marketing spend

25 Aug 2004 | by Staff,

LONDON - Egg is searching for a direct marketing agency as it gears up to sell a broader range of financial services to its credit card customers.

Egg begins hunt for direct shop

25 Aug 2004

Egg is searching for a direct marketing agency as it gears up to sell a broader range of financial services to its credit card customers.

Direct News brief: The Oddfellows appoints Target Direct

25 Aug 2004

The Oddfellows, a 200-year-old national friendly society, has appointed direct marketing shop Target Direct to reinvigorate its marketing strategy and boost membership among over-50s.

OneSource introduces enhanced Business Browser

19 Aug 2004 | by Staff,

LONDON – OneSource Information Services has launched a professional and financial services edition of Business Browser, its subscription-based information list with enhanced services from Experian.

Direct News brief: Royal Liver signs affinity deal

18 Aug 2004

Royal Liver Assurance has signed an affinity deal with US Airways to offer the airline's call-centre staff discounts on its financial services.

First Plus picks EHS Brann and Starcom MediaVest

09 Aug 2004 | by Staff,

First Plus Financial, a division of Barclays, has appointed a new roster of agencies, with EHS Brann picking up the creative account and Starcom MediaVest winning the £6m media planning and buying account.

Direct News brief: Alliance & Leicester highlights interest rates

04 Aug 2004

Alliance Leicester is highlighting its deposit account interest rates in an integrated campaign targeting businesses. The work, created by TDA, will include mailings, press and online ads, and telemarketing.

Direct News brief: Bradford & Bingley teams up with Thomas Cook

04 Aug 2004

Bradford Bingley has teamed up with travel company Thomas Cook to create an in-branch promotion to encourage consumers to open savings accounts. Participants will receive £100 off any Thomas Cook, JMC, Style, Club 18-30 or Neilson holiday for two.

News Focus: Call Centres - More Than sets up offshore

04 Aug 2004 | by Christina Papas

Financial services company More Than is the latest in a long line of UK businesses considering a move offshore for its call centre activity.

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