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The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m.
Primary Direct, the insurance company, has hired Intermarketing and Communications to devise a two-part direct marketing campaign. The firm, which has about 250,000 customers, will use DM to build relationships with affinity partners. It will aim its communications at an ABC1 audience.
Tim Patten, a founder and managing partner of the direct marketing agency HPT Brand Response, is leaving the agency. Patten, who co-founded HPT in March 1998, will spend some time outside of the industry before looking for a role in digital media. Patten, a former head of advertising at BT,...
TD Waterhouse, the UK s largest retail stockbroker, has split its UK marketing between two creative agencies following a review. Incumbent Maher Bird Associates retains the above-the-line work, while Edge/GMC has been awarded the direct marketing and promotions work. The total budget is understood be...
Capital One, the US-based credit card giant, is holding preliminary talks with creative and media agencies about its multimillion-pound UK launch with a view to drawing up a shortlist over the next few days.
HHCL & Partners has unveiled the first ads for the British Airways London Eye.
HHCL & Partners has unveiled the first ads for the British Airways London Eye.
Red Square, the UK communications agency, has been appointed to promote Consumer Direct, a new virtual insurance service developed in partnership with management consultancy Cap Gemini Ernst & Young and solutions provider Eastgate. The campaign will target marketing directors, insurance managers,...
Leo Burnett is restructuring its below-the-line subsidiary, Leonardo, almost a year to the day of its inception (Campaign, 3 September 1999).
WCRS has created a pounds 5 million national campaign to promote the new Freelander range from Land Rover.
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