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AXA reviews media as TBWA and Rapier land creative briefs

The insurance and financial services giant, AXA, has kicked off a pounds 10 million review of its media after centralising its creative and direct marketing accounts into TBWA GGT Simons Palmer and Rapier respectively.

MEDIA: FT woos daily readers in pounds 3m ads drive

Financial Times is pumping pounds 3m into an autumn push through Delaney Fletcher Bozell to promote new editorial changes and the launch of a new weekend supplement.

CAREERS: Movers

Sue Gosling has been promoted to the post of marketing director at Powerhouse. She was formerly director of communications.

Norwich using DM

Norwich Union has set up a direct-marketing team and appointed direct-marketing agency DMP, to promote life assurance products and pensions for its independent financial adviser network.

Abbey puts TVs in all branches

Abbey National is rolling out a satellite TV service for its 800 branches to target customers queueing for service.

Lloyds TSB ends Lowe Direct work over bank rivalry

Lloyds TSB is parting company with its below-the-line agency, Lowe Direct, because the agency s parent, Lowe Howard-Spink, has been handling increasing amounts of work for its rival HSBC.

XS Health seeks youth niche for insurance brand

The first medical insurance brand to be developed for the youth market launches this week through Western Provident Association (WPA).

Briefs

Nokia is asking fashion designers, including Jasper Conran, Nicole Fahri and Philip Treacy, to design customised mobile phone covers to launch its second season as the official mobile phone of London Fashion Week.

Barclaycard hit by phone fiasco in BT Cellnet deal

Barclaycard has apologised to thousands of people left empty-handed after responding to its latest promotion.

First Direct repositions with new image to mark decade

First Direct, the UK s largest direct bank, is marking its tenth anniversary by introducing a new brand positioning.


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