24 Sep 1999
| by ELEANOR TRICKETT
The insurance and financial services giant, AXA, has kicked off a
pounds 10 million review of its media after centralising its creative
and direct marketing accounts into TBWA GGT Simons Palmer and Rapier
respectively.
23 Sep 1999
| by IMELDA MICHALCZYK
Financial Times is pumping pounds 3m into an autumn push through
Delaney Fletcher Bozell to promote new editorial changes and the launch
of a new weekend supplement.
23 Sep 1999
Sue Gosling has been promoted to the post of marketing director at
Powerhouse. She was formerly director of communications.
21 Sep 1999
| by STEVE BELL
Norwich Union has set up a direct-marketing team and appointed
direct-marketing agency DMP, to promote life assurance products and
pensions for its independent financial adviser network.
21 Sep 1999
| by LISA CAMPBELL
Abbey National is rolling out a satellite TV service for its 800
branches to target customers queueing for service.
Lloyds TSB is parting company with its below-the-line agency, Lowe
Direct, because the agency s parent, Lowe Howard-Spink, has been
handling increasing amounts of work for its rival HSBC.
16 Sep 1999
| by IMELDA MICHALCZYK
The first medical insurance brand to be developed for the youth
market launches this week through Western Provident Association
(WPA).
Nokia is asking fashion designers, including Jasper Conran, Nicole
Fahri and Philip Treacy, to design customised mobile phone covers to
launch its second season as the official mobile phone of London Fashion
Week.
09 Sep 1999
| by BEN ROSIER
Barclaycard has apologised to thousands of people left empty-handed
after responding to its latest promotion.
09 Sep 1999
| by PAUL WHITFIELD
First Direct, the UK s largest direct bank, is marking its tenth
anniversary by introducing a new brand positioning.