THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
WINNER
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Goldfish clinches top DM award
18 Dec 1997 | by DANNY ROGERS
The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year.
Halifax to craft new look
04 Dec 1997 | by PATRICK BARRETT
The Halifax has recruited Philip Hanson, European managing director of Tricon Restaurants, the group which owns former Pepsico brands KFC, Pizza Hut and Taco Bell, as its general manager for marketing.
Direct marketing: Lloyds TSB
27 Nov 1997 | by DRAYTON BIRD
CLIENT: Lloyds TSB; David Rodney, campaign manager
Advertising & Promotion: WCJ to Black Cat
27 Nov 1997 | by DRAYTON BIRD
Black Cat Direct has signed up its first creative director, Neil Francis, formerly at Wunderman Cato Johnson. He will work alongside a new art director, George Beverley, who joins from DMB&B Financial.
Goldfish offers shopping guides
20 Nov 1997 | by MIKE HEWITT
The British Gas-owned Goldfish brand has extended its operations beyond financial services for the first time, with the launch next year of a range of printed guides to buying consumer durables.
Wesleyan appoints Partners BDDH and Brann for ads task
14 Nov 1997 | by ANNA GRIFFITHS
Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing agency, Brann, to help raise the profile of the assurance group.
City investors ally for Pep talk
06 Nov 1997 | by PATRICK BARRETT
City investment houses are hitting back at the likes of Virgin Direct and supermarket banks with the launch of their first joint marketing campaign aimed directly at potential private investors.
Advertising & Promotion: French DM’s kiss of death? - The threat of a new tax is hanging over the heads of France’s direct marketing practitioners and could cause pounds 50m worth of damage to the industry. It could only happen in Fr
06 Nov 1997 | by HARRIET MARSH
Imagine the impact of a 1% tax on direct marketing print, with the cash being used to subsidise the modernisation of the regional and national daily press.
SOAP BOX: Tick the ’no’ box when you risk a bad partnership
16 Oct 1997 | by JONATHAN MOAKES
Some time ago, I received a personal mailing from my building society, with a covering letter from the chief executive and a full information pack containing questions and answers on what its potential demutualisation would mean to me. So far so good.
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