18 Dec 1997
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The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year.
The Halifax has recruited Philip Hanson, European managing director of Tricon Restaurants, the group which owns former Pepsico brands KFC, Pizza Hut and Taco Bell, as its general manager for marketing.
CLIENT: Lloyds TSB; David Rodney, campaign manager
Black Cat Direct has signed up its first creative director, Neil Francis, formerly at Wunderman Cato Johnson. He will work alongside a new art director, George Beverley, who joins from DMB&B Financial.
The British Gas-owned Goldfish brand has extended its operations beyond financial services for the first time, with the launch next year of a range of printed guides to buying consumer durables.
Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing agency, Brann, to help raise the profile of the assurance group.
City investment houses are hitting back at the likes of Virgin Direct and supermarket banks with the launch of their first joint marketing campaign aimed directly at potential private investors.
Imagine the impact of a 1% tax on direct marketing print, with the cash being used to subsidise the modernisation of the regional and national daily press.
Some time ago, I received a personal mailing from my building society, with a covering letter from the chief executive and a full information pack containing questions and answers on what its potential demutualisation would mean to me. So far so good.