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'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD at Sunfish.
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw.
Like any bunch of craftsmen pretending to be an "industry", advertising people have their peculiar jargon and coded language.
Marketers need to be a lot bolder if they want to create truly distinctive brands.
Mole is holding a dance party at our flat this weekend, but the CD we ordered from Amazon hasn't arrived, so we rang Royal Mail to find out where it might be.
With little realisation about the ability of offline media to drive traffic onto a website, online is being invested in carelessly, creating a false economy within marketing spend, writes Ben Allan, MD of Tilt.
