ING hires Geronimo to drect business
10 Nov 2008 | by Joe Thomas
LONDON - ING Direct has appointed Geronimo to handle its £4m direct marketing account.
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Personalised marketing: Marketing to me
09 Jun 2009 | by David Benady
LONDON - Data from loyalty cards, postcode targeting and surveys have given marketers unprecedented insights into the way people shop, as well as providing them with the names, addresses, preferences and life stages of millions of consumers.
An economic downturn is a direct opportunity
04 Apr 2008 | by Paul Kennedy
It stands to reason that the long-term risks of slashing marketing budgets in a downturn outweigh the short-term gains, as highlighted in 'Advertising in a downturn', a timely report published by the Institute of Practitioners in Advertising, writes Paul Kennedy.
To The Editor: Letters & Corrections
25 Jan 2007
Letters, corrections or points of clarification intended for publication, email the editor at editor@brandrepublic.com.
Growing your business with other people's money
05 May 2006 | by by Andy Collins
There is a bewildering choice of funding options available to help marketing businesses grow and business owners earn a return on their equity, writes Andy Collins, senior partner business finance consultancy Results International UK.
New rules shake up ads in the financial services
09 Jan 2004
Buried under the pile of Christmas cards and party invites was an Financial Services Authority notice that advertising to consumers is being tightened up from June. Brand and legal guru Ardi Kolah looks at how the new rules will affect marketing of financial services products.
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