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Editor's comment: Agencies succeed against the odds

Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.

Marketing names VCCP as Creative Agency of the Year

LONDON - VCCP has triumphed in a tightly fought battle to win the title of Marketing's Creative Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time in a row.

Do corporate brands have a place in the classroom?

Renault's 'Tales from the Glovebox' schools programme, which launched last week, has highlighted the question of whether it is appropriate to advertise to children in their place of education

Marketing to engage today's digitally-savvy youth market

Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.

Winners of the Marketing Design Awards 2009

LONDON - A cutting-edge store concept by clothing retailer Timberland has scooped the top prize at the relaunched Marketing Design Awards.

Inaugural study claims brand owners spend £25.6 billion on BOGOFs and other sales promotions

LONDON - Branded-goods manufacturers spend £25.6 billion annually on sales promotion activity within retailers, according to data released by the Institute of Sales Promotion.

Ambi Pur targets bank-holiday travellers with sampling campaign

LONDON - Sara Lee-owned air freshener brand Ambi Pur is the focus of a sampling drive over the bank holiday weekend.

Yahoo! to launch FMCG ad tool with Nectar card data

LONDON - Yahoo! is aiming to make online advertising more relevant to FMCG brands by using data from Nectar cards.

Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information

LONDON - As part of a reputation-building programme, drug company Pfizer recently started giving drugs away, free, to US citizens who couldn't afford to buy them. One result: a surge of 46% in the number of calls to its patient assistance hotline.

Lil-lets mails samples of P&G's Tampax brand in aggresive direct-comparison campaign

LONDON - Feminine hygiene brand Lil-lets is backing its launch into the applicator tampon market with an aggressive ad campaign that takes on rival Tampax.

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