08 Dec 2009
Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.
LONDON - VCCP has triumphed in a tightly fought battle to win the title of Marketing's Creative Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time in a row.
17 Nov 2009
| by Staff
Renault's 'Tales from the Glovebox' schools programme, which launched last week, has highlighted the question of whether it is appropriate to advertise to children in their place of education
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
LONDON - A cutting-edge store concept by clothing retailer Timberland has scooped the top prize at the relaunched Marketing Design Awards.
19 Oct 2009
| by Staff
LONDON - Branded-goods manufacturers spend £25.6 billion annually on sales promotion activity within retailers, according to data released by the Institute of Sales Promotion.
28 Aug 2009
| by Joshua Colley
LONDON - Sara Lee-owned air freshener brand Ambi Pur is the focus of a sampling drive over the bank holiday weekend.
LONDON - Yahoo! is aiming to make online advertising more relevant to FMCG brands by using data from Nectar cards.
11 Aug 2009
| by Alan Mitchell
LONDON - As part of a reputation-building programme, drug company Pfizer recently started giving drugs away, free, to US citizens who couldn't afford to buy them. One result: a surge of 46% in the number of calls to its patient assistance hotline.
LONDON - Feminine hygiene brand Lil-lets is backing its launch into the applicator tampon market with an aggressive ad campaign that takes on rival Tampax.